Best Wealth Platform for $100M-$1B RIAs (2026)
Mid-market RIAs in the $100M-$1B AUM range face the most-contested wealth platform decision in advisor software. The firm is past the solo and small RIA stage where Wealthbox plus RightCapital plus a custodian portal covers the workflow. The firm is not yet at the enterprise scale where Salesforce Financial Services Cloud or Practifi becomes the default. The decision is harder than at either end because mid-market RIAs need integrated portfolio accounting, deeper CRM workflow than a solo platform supports, planning and tax-planning at HNW depth, and ops capabilities that solo platforms cannot deliver. The vendor landscape has consolidated around Orion, Envestnet, and a handful of independent specialists, with Salesforce-native platforms increasingly competing into the mid-market.
This guide ranks the wealth platforms that work well for mid-market RIAs in 2026. Pricing assumes a $250M-$500M AUM RIA with 8-15 advisors plus support staff. We include the integrated platforms (Orion, AdvisorEngine), the enterprise-tier platforms (Salesforce FSC, Practifi), and the specialty layers (Holistiplan, FP Alpha) that mid-market firms typically pair with the core platform.
Top Picks
Top pick: **Orion** for mid-market RIAs wanting a unified platform across portfolio accounting, CRM (Redtail), planning, TAMP, and Denali AI. **AdvisorEngine** for firms wanting CRM plus portal plus integrated portfolio accounting in one platform. **Salesforce Financial Services Cloud with Agentforce** for $500M+ RIAs ready to invest in enterprise CRM with AI agents and deep customization. **Practifi** as the Salesforce-native wealth platform that delivers FSC capability without the DIY build burden. **FP Alpha** for mid-market firms scaling advanced planning across tax, estate, insurance, and trust documents.
How We Picked
We evaluated each platform on mid-market RIA criteria: pricing at the $100M-$1B AUM tier, portfolio accounting depth, CRM and ops workflow capability, planning and tax-planning integration, advisor productivity AI, custodian integration breadth, implementation timeline and cost, and the upgrade path for firms growing past $1B AUM. Pricing is verified against vendor sites as of 2026-05-11 where published and reflects contact-sales positioning where it is not.
Ranked Recommendations
1. Orion
Orion is the unified wealth platform for mid-market RIAs in 2026. Pricing is contact-sales. The platform combines portfolio accounting (industry-leading depth at the mid-market tier), Redtail CRM (under AdvisorEngine ownership but tightly integrated with Orion), planning tools, TAMP infrastructure, billing automation, and the Denali AI layer. For firms that want one vendor across the wealth stack rather than best-of-breed integration, Orion is the strongest pick.
The Denali AI surfaces operational and client insights across the platform, with deeper capability than the individual modules deliver alone. Best fit: $100M-$1B RIAs wanting a unified stack with portfolio accounting as the operational backbone. Trade-off: vendor lock-in is real. Firms that want to pick and choose best-of-breed tools sometimes find Orion's unified approach constraining. The trade-off is integration depth versus flexibility.
Verdict: All-in-one platform: portfolio accounting, Redtail CRM, planning, TAMP, Denali AI.
Best for: RIAs wanting a unified Orion stack vs best-of-breed
Pricing: Contact sales
2. AdvisorEngine CRM
AdvisorEngine CRM (under Junxure lineage) operates as a cloud-native advisor CRM with portal and portfolio accounting capabilities. Pricing is contact-sales. The platform is built for mid-market RIAs that want CRM plus client portal plus integrated portfolio accounting in a single platform rather than stitched together across multiple vendors.
Best fit: established Junxure customers upgrading to the cloud, and mid-market RIAs that want a unified platform across CRM, portal, and portfolio. Trade-off: smaller customer base than Orion in the mid-market segment, and the integration ecosystem outside of AdvisorEngine is narrower than Orion's or Salesforce FSC's. AdvisorEngine is the strongest pick for firms inside the AdvisorEngine family or for Junxure refugees who want continuity in the product lineage.
Verdict: Junxure successor: cloud-native CRM with deep Orion + custodian integrations.
Best for: Established Junxure customers; firms wanting CRM + portal + portfolio in one
Pricing: Contact sales
3. Salesforce Financial Services Cloud (Agentforce)
Salesforce Financial Services Cloud with Agentforce is the enterprise CRM with AI agents purpose-built for wealth and advisor workflows. Pricing is contact-sales. The platform delivers depth that Wealthbox, Redtail, and AdvisorEngine CRM cannot match: workflow customization at any depth, AI agents for advisor productivity and client engagement, and integration with the broader Salesforce ecosystem (Marketing Cloud, Service Cloud, custom applications).
Best fit: $500M-$5B RIAs willing to invest in enterprise CRM with formal IT and ops support. Implementation runs 6-18 months with $200,000-$2M in first-year cost including Salesforce licensing, configuration, and partner implementation. Trade-off: complexity and cost. Mid-market RIAs under $500M AUM usually find Orion or AdvisorEngine deliver the workflow capability they need at meaningfully lower cost and faster time to value.
Verdict: Enterprise CRM with Agentforce AI agents purpose-built for wealth and advisors.
Best for: 25+ employee RIAs and enterprise wealth firms
Pricing: Contact sales
4. Practifi
Practifi is the Salesforce-native wealth platform that delivers Salesforce FSC capability without the DIY build burden. Pricing is contact-sales. The product takes the Salesforce backbone and pre-configures it for wealth management workflows, including Practifi Intelligence AI assistant for advisor productivity. For mid-market RIAs that want Salesforce depth but cannot dedicate IT or ops resources to a custom build, Practifi compresses the implementation timeline meaningfully.
Best fit: $250M-$2B RIAs wanting Salesforce-native wealth platform with pre-built wealth management workflows and AI assistant. Trade-off: Practifi subscription plus Salesforce platform licensing combines to higher total cost than Orion or AdvisorEngine, but lower than custom-built FSC. Firms growing toward enterprise scale often pick Practifi as the bridge between mid-market integrated platforms and full enterprise FSC.
Verdict: Salesforce-native wealth platform with Practifi Intelligence AI assistant.
Best for: Enterprise wealth firms wanting Salesforce backbone without DIY build
Pricing: Contact sales
5. FP Alpha
FP Alpha extends AI document analysis across 16 planning disciplines for mid-market RIAs scaling advanced planning. Pricing is contact-sales. The product covers tax returns, wills, trusts, insurance policies, P&C policies, and life insurance with AI scanning that surfaces planning opportunities across the household document set. For mid-market RIAs serving HNW or tax-complex households, FP Alpha layers cleanly on top of the core wealth platform.
Best fit: mid-market RIAs serving HNW or tax-complex clients who want to scale advanced planning beyond what the core platform supports. Trade-off: additional subscription cost on top of the core stack. Firms that already use Holistiplan for tax-focused review can layer FP Alpha for broader document types; firms that use neither tool miss the productivity gain.
Verdict: AI document analysis across tax returns, wills, trusts, insurance; 16 disciplines.
Best for: Advisors scaling advanced planning beyond their core stack
Pricing: Contact sales
6. Vanilla
Vanilla is the only patented AI estate-planning platform with V/AI assistant and attorney network. Pricing is contact-sales. The product handles estate-plan modeling, document analysis, and attorney coordination for HNW estate clients. For mid-market RIAs serving HNW households where estate planning is a core service line, Vanilla extends the platform capability without requiring in-house estate-planning expertise.
Best fit: mid-market RIAs and enterprise firms serving HNW estate clients. Trade-off: this is an estate-planning specialist, not a core wealth platform. Pair with Orion, AdvisorEngine, or Salesforce FSC as the core. Firms that try to use Vanilla as the primary platform create gaps in CRM, portfolio accounting, and general planning workflow.
Verdict: Only patented AI estate-planning platform with V/AI assistant + attorney network.
Best for: RIAs and enterprise firms serving HNW estate clients
Pricing: Contact sales
7. Conquest Planning
Conquest Planning offers AI-driven planning with auditable, deterministic recommendations via SAM. Pricing is contact-sales. The product appeals to mid-market RIAs in bank-affiliated or broker-dealer relationships where compliance trail and recommendation auditability matter for SEC examination and internal review. For RIAs without these compliance requirements, Conquest is overbuilt for typical mid-market planning needs.
Best fit: bank-affiliated and enterprise mid-market firms with formal compliance trail requirements. Trade-off: smaller US footprint than eMoney or RightCapital. Mid-market RIAs without compliance-trail needs usually pick RightCapital plus Holistiplan or eMoney for comparable planning at lower adaptation cost.
Verdict: AI-driven planning engine ('SAM') with auditable, deterministic recommendations.
Best for: Bank-affiliated and enterprise advisors needing compliance trail
Pricing: Contact sales
What to Look For
Seven criteria matter when picking a wealth platform for a mid-market RIA.
**Portfolio accounting depth.** Mid-market RIAs need performance reporting, billing automation, account aggregation, custodian data integration, and ad-hoc reporting depth that solo platforms do not deliver. Orion is the strongest at the mid-market tier. AdvisorEngine handles it through integrated platform. Salesforce FSC and Practifi integrate with portfolio accounting through partners.
**CRM depth and workflow customization.** Mid-market RIAs run more complex CRM workflows than solos: pipeline management, opportunity tracking, prospect-to-client conversion analytics, and team coordination. Salesforce FSC and Practifi handle this with the deepest customization. Orion via Redtail and AdvisorEngine CRM handle it well at the mid-market price tier.
**Integration with planning and tax-planning specialists.** Holistiplan, FP Alpha, Vanilla, and the major planning platforms should integrate cleanly into the core wealth platform. Orion, AdvisorEngine, and Salesforce FSC all support this. Practifi inherits Salesforce's integration ecosystem.
**Custodian integration breadth.** Schwab, Fidelity, Pershing, BNY, RBC, and smaller custodians should integrate natively. Orion leads on custodian integration breadth at the mid-market tier. AdvisorEngine and Practifi cover the major custodians; smaller custodians may require partner integration.
**AI productivity for advisors and ops.** Modern AI surfaces operational metrics, automates routine tasks, and supports advisor productivity. Orion's Denali AI, Salesforce FSC's Agentforce, and Practifi Intelligence all deliver mid-market AI capabilities. The depth varies; pilot during evaluation.
**Implementation timeline and cost.** Orion implementation runs 3-9 months at $50,000-$300,000 including data migration. AdvisorEngine runs 3-6 months at $30,000-$200,000. Salesforce FSC custom build runs 6-18 months at $200,000-$2M. Practifi compresses Salesforce timelines to 3-6 months at $100,000-$500,000.
**Upgrade path past $1B AUM.** Firms growing toward enterprise scale need a platform that scales without re-platforming. Salesforce FSC and Practifi scale to $5B+ AUM. Orion scales to $5B+ with enterprise tiers. AdvisorEngine scales to $1-2B; firms growing past that often migrate to FSC or Practifi.
Pricing Scenarios
**$150M AUM RIA, 6 advisors:** Orion or AdvisorEngine at $100,000-$250,000 per year all-in including portfolio accounting, CRM, planning, and basic AI. Implementation $50,000-$150,000 in year one.
**$400M AUM RIA, 10 advisors:** Orion at $200,000-$500,000 per year, AdvisorEngine at $150,000-$400,000 per year, or Practifi at $250,000-$600,000 per year. Implementation $100,000-$400,000 in year one.
**$800M AUM RIA, 15+ advisors growing toward enterprise:** Salesforce FSC custom build at $500,000-$2M per year all-in, or Practifi at $400,000-$1M per year. Orion remains credible at this tier for firms staying with the unified Orion approach. Implementation $300,000-$1.5M in year one for FSC; $200,000-$600,000 for Practifi.
What to Avoid
**Buying Salesforce FSC at $150M AUM.** FSC's pricing and implementation overhead assume $500M+ AUM with formal IT and ops support. Mid-market RIAs that buy FSC at the lower end of the range usually end up with implementation cost overruns and platform complexity that does not justify the investment. Orion or AdvisorEngine deliver the workflow capability mid-market firms need at meaningfully lower cost.
**Staying on solo CRM past $250M AUM.** Wealthbox and standalone Redtail handle the small RIA tier well. Past $250M AUM with 6-8 advisors and growing ops complexity, the operational drag of solo CRM compounds. The transition to a mid-market platform is a 6-12 month project; firms that delay the migration often find themselves stuck at $300M-$500M AUM longer than necessary.
**Underestimating implementation effort.** Even Orion or AdvisorEngine implementations consume meaningful advisor and ops time during weeks 1-12. Block calendar time and budget for productivity dip during the migration. Mid-market RIAs that try to migrate during peak operational seasons (Q1 tax season, Q4 rebalancing) usually regret the timing.
**Skipping the AI evaluation.** Denali AI, Agentforce, and Practifi Intelligence deliver meaningful productivity gains for mid-market firms. Buyers who skip the AI evaluation during platform selection often discover later that the AI module is the primary justification for the platform investment. Pilot the AI features during evaluation, not after commitment.
Questions to Ask Vendors
- What is the pricing at our AUM and advisor count, and what does the all-in cost look like over 3 years?
- What is the portfolio accounting depth, and how does it handle our custodian mix?
- What is the CRM workflow customization capability, and what does it look like for our pipeline and team coordination?
- What is the AI capability for advisor productivity and ops, and can we pilot with real data?
- What integration is available with Holistiplan, FP Alpha, Vanilla, and our planning software?
- What is the implementation timeline and cost at our AUM and advisor count?
- What is the upgrade path if we grow past $1B AUM in 24-36 months?
- What is the data export and migration story if we needed to leave the platform?
- What does customer support look like at our tier, and what is the response time SLA?
- What is the contract structure including auto-renewal, price increase caps, and termination rights?
Frequently Asked Questions
Orion vs Salesforce FSC for a $300M RIA: how do you choose?
Orion wins for mid-market RIAs that want unified portfolio accounting plus CRM plus planning at typical mid-market pricing and a 3-9 month implementation. Salesforce FSC wins for RIAs investing in long-term enterprise CRM with formal IT support and a willingness to spend 6-18 months in implementation. Most $300M AUM RIAs find Orion delivers the workflow capability they need at meaningfully lower total cost. Firms with strong ambition to grow toward $1B-$5B AUM and formal IT support sometimes start on FSC at the $300M tier to avoid re-platforming later.
When does Practifi make sense versus a custom Salesforce FSC build?
Practifi compresses the implementation timeline and reduces the build risk by pre-configuring Salesforce for wealth management workflows. For mid-market RIAs that want Salesforce depth but cannot dedicate the IT and ops resources to a custom build, Practifi delivers FSC capability faster at lower implementation cost. Firms with formal IT teams and very specific workflow customization needs sometimes still prefer custom FSC; firms without those resources usually pick Practifi.
How important is portfolio accounting depth at the mid-market RIA tier?
Critical. Mid-market RIAs run performance reporting, billing automation, ad-hoc reporting, and account aggregation across hundreds of households with thousands of accounts. Solo-tier portfolio accounting (custodian-supplied reports plus Excel) cannot scale. Orion is the strongest mid-market pick on portfolio accounting depth. AdvisorEngine handles it through integrated platform. Salesforce FSC and Practifi integrate with portfolio accounting through partners (Black Diamond, Tamarac, Addepar).
What is the realistic cost of a wealth platform at $500M AUM?
Plan for $300,000-$800,000 per year all-in for platform plus implementation amortization. Orion at $250,000-$500,000. AdvisorEngine at $200,000-$400,000. Practifi at $400,000-$700,000. Salesforce FSC custom build at $500,000-$1.5M. Add Holistiplan, FP Alpha, Vanilla, or other specialty layers at $50,000-$200,000 per year. The all-in cost is meaningful but should represent 0.05-0.15% of AUM, which is the industry benchmark range.
How does AI change the mid-market wealth platform decision in 2026?
Materially. Denali AI on Orion, Agentforce on Salesforce FSC, and Practifi Intelligence all deliver advisor productivity gains that compound across books of 200-500 clients. The AI surfaces operational metrics, automates routine tasks, and supports advisor productivity in ways that change the advisor-to-client ratio. Firms that ignore the AI capability during platform selection often miss the most important driver of platform value over 3-5 years. Evaluate AI as a first-class feature, not a checkbox.
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Reviewed by Rome Thorndike. Last verified 2026-05-12.
Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.