What is Avoma?
Avoma is a conversation intelligence tool. AI meeting assistant with conversation intelligence. More meeting-focused than pure sales-focused, which makes it useful across the org but less specialized for sales coaching.
Best for: Cross-functional teams wanting meeting intelligence beyond just sales
Best For
Cross-functional teams wanting meeting intelligence beyond just sales
Avoma Overview
Avoma positions itself as an AI meeting assistant rather than a pure sales CI tool, and that distinction matters. While Gong focuses on sales conversation analytics, Avoma serves cross-functional teams with meeting recording, transcription, note-taking, and collaboration features that work for customer success calls, product feedback sessions, and internal meetings alongside sales conversations. The broader focus makes Avoma appealing to organizations that want one tool for all meeting types rather than a sales-specific platform.
The meeting intelligence features are practical. Avoma records and transcribes meetings from Zoom, Google Meet, and Microsoft Teams. AI-generated summaries capture key topics, action items, and decisions. Searchable transcripts let you find specific moments across hundreds of meetings. Collaborative note-taking allows multiple participants to annotate during or after meetings. These features work well for the meeting productivity use case that Avoma targets.
Sales-specific capabilities exist but don't match dedicated CI tools. Avoma offers conversation analytics (talk ratios, topics, sentiment), deal intelligence through CRM integration, and basic coaching features. The analytics provide useful insight for sales managers doing periodic call reviews. They lack the depth, customization, and pattern recognition that Gong provides for organizations treating CI as a strategic initiative. Avoma is adequate for sales teams that want meeting intelligence with some CI features bolted on. It's insufficient for teams that need CI as their primary tool.
The pricing is what makes Avoma compelling for budget-conscious organizations. Starting at $19/user/month for the Starter plan (recording, transcription, notes), Avoma costs a fraction of Gong's $100+/user/month. The Business plan at $49/user/month adds conversation intelligence and CRM integration. Even at the top tier, Avoma is 50-60% cheaper than Gong. For teams that need meeting transcription and basic sales analytics without the enterprise CI investment, Avoma hits a sweet spot that Gong's pricing doesn't reach.
Pros & Cons
Use Cases
Startup Sales Team on a Tight Budget
A 6-person sales team at a Series A startup needs call recording and transcription but can't justify Gong's $7,200+/year minimum. They deploy Avoma at $49/user/month ($3,528/year for the team) on the Business plan with CRM integration. Reps use AI summaries to update HubSpot after each call. The founder reviews call transcripts weekly to stay close to customer conversations. Basic conversation analytics show which reps are talking too much and which are asking strong discovery questions. The team gets 70% of Gong's practical value at 30% of the cost.
Cross-Functional Team Needing One Meeting Tool
A 50-person company wants meeting intelligence across sales, customer success, product, and leadership teams. Buying Gong for sales and a separate tool for other teams means managing two vendors and two budgets. Avoma covers all departments at $19-$49/user/month. Customer success managers use it to document quarterly business reviews. Product managers search transcripts for feature requests across customer calls. Leadership reviews board meeting summaries. One tool, one budget, one admin experience.
Customer Success Team Documenting Account Interactions
A 12-person customer success team uses Avoma to record every customer call and generate structured summaries. Action items from QBRs automatically sync to the team's project management tool. When a CSM transitions an account to a colleague, the full conversation history with searchable transcripts provides context that CRM notes can't capture. Escalation situations reference specific conversation moments by linking to transcript timestamps. Account health improves because nothing gets lost between calls.
Key Features
- Meeting recording
- AI notes & summaries
- Conversation intelligence
- CRM sync
- Coaching
- Analytics
Pricing
| Plan | Price |
|---|---|
| Basic | $0 |
| Starter | $19/mo |
| Plus | $49/mo |
| Business | $79/mo |
| Enterprise | Custom |
Pricing as of 2026. Check Avoma's website for current pricing.
Pricing Analysis
Avoma offers transparent, published pricing that's refreshingly clear for the CI category. The Starter plan at $19/user/month includes recording, transcription, AI summaries, and basic analytics. The Plus plan at $49/user/month adds conversation intelligence, CRM integration (Salesforce, HubSpot), and topic tracking. The Business plan at $79/user/month includes advanced analytics, custom trackers, and priority support. Enterprise pricing is custom for large deployments.
All plans include unlimited recording and transcription, which is notable since some competitors charge per minute or cap recording hours. Free trials are available for all tiers. Monthly billing is available with no annual commitment required, though annual plans offer 20% savings.
The total cost comparison: Avoma Business at $79/user/month delivers meeting intelligence plus basic CI. Gong at $100-$150/user/month delivers deep CI and deal intelligence. Fireflies at $10/user/month delivers recording and transcription without CI. Avoma sits in the middle, offering more than lightweight transcription tools but less than enterprise CI platforms.
Frequently Asked Questions
Can Avoma replace Gong for sales CI?
For basic sales CI needs (call recording, transcription, talk ratios, basic analytics), Avoma is a capable and much cheaper alternative. For advanced CI (deal intelligence, pipeline risk scoring, systematic coaching programs, deep pattern analysis), Gong remains significantly ahead. Avoma replaces Gong for teams that used Gong primarily as a recording and transcription tool.
Does Avoma work with Salesforce and HubSpot?
Yes. Avoma integrates with both Salesforce and HubSpot starting on the Plus plan ($49/user/month). Meeting summaries, action items, and call data sync to CRM records. The integration automates post-meeting CRM updates that reps would otherwise do manually. Both integrations are bi-directional.
Is Avoma good for non-sales teams?
Yes, this is one of Avoma's strengths. Customer success, product, engineering, and leadership teams all benefit from meeting recording, transcription, and AI summaries. The tool was designed for broad meeting productivity, and the cross-functional use case is where Avoma differentiates from sales-only CI tools like Gong.
How accurate are Avoma's transcriptions?
Avoma's transcription accuracy is comparable to other AI transcription services, typically 90-95% accurate for clear audio with standard accents. Accuracy drops with poor audio quality, heavy accents, or technical jargon. Speaker identification works well for standard meeting sizes. Custom vocabulary training for industry terms improves accuracy over time.
Does Avoma have a free plan?
Avoma offers a limited free tier with basic recording and transcription for a small number of meetings per month. It's enough to test the product before committing to a paid plan. The Starter plan at $19/user/month is the entry point for regular use with unlimited recordings and AI summaries.
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Reviewed by the B2B Sales Tools Editorial Team. Last verified 2026-04-12.
Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.