Clearbit (Breeze) Review 2026

Data Enrichment & Workflow Orchestration

Last updated: 2026-04-12

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The Bottom Line

Clearbit's story in 2026 is entirely defined by the HubSpot acquisition. For HubSpot customers, Clearbit enrichment is the default choice with no serious competition. It's natively integrated, potentially free, and provides solid firmographic data that feeds the lead scoring, routing, and personalization workflows you're already running in HubSpot. There's no reason for a HubSpot team to evaluate alternatives unless they need the waterfall-level contact coverage that Clearbit's single source can't deliver.

For non-HubSpot users, the calculus has shifted dramatically. Clay's waterfall enrichment provides 30-50% better contact coverage. Apollo bundles enrichment with prospecting, sequencing, and analytics. FullEnrich offers waterfall email and phone enrichment at $29/month. The standalone Clearbit product is receiving less development attention, and the integration experience on non-HubSpot CRMs is clearly falling behind the HubSpot-native experience.

Buy Clearbit if you're a HubSpot customer. It's the path of least resistance for good-quality enrichment that works without configuration. Evaluate alternatives if you're on Salesforce, Pipedrive, or another CRM, especially if contact-level coverage matters for your outbound motion. The enrichment landscape has evolved past single-source tools, and teams prioritizing maximum contact data should look at waterfall approaches.

What is Clearbit (Breeze)?

Clearbit (Breeze) is a data enrichment & workflow orchestration tool. Now part of HubSpot as Breeze Intelligence. Strong company data enrichment, but the standalone product's future is tied to HubSpot's roadmap.

Best for: HubSpot users who want native enrichment without a third-party tool

Best For

HubSpot users who want native enrichment without a third-party tool

Clearbit (Breeze) Overview

Clearbit is one of the longest-running B2B data enrichment platforms, now fully owned and operated by HubSpot. The platform specializes in company and contact enrichment, appending firmographic, technographic, and demographic data to leads and accounts in your CRM. When a lead fills out a form with just their email address, Clearbit enriches the record with their name, title, company, industry, employee count, revenue range, tech stack, and dozens of other attributes. That enrichment happens in real time, before a sales rep ever sees the lead.

Company data is where Clearbit has always been strongest. The firmographic database covers millions of companies with attributes like industry classification, employee count ranges, estimated revenue, technology stack (built from JavaScript analysis, job postings, and third-party data), and funding information. Marketing teams use this data to personalize website experiences by company size and segment. Sales teams use it to auto-qualify leads without manual research. RevOps teams build scoring models that route leads based on firmographic fit.

HubSpot's acquisition of Clearbit in late 2023 fundamentally changed the product's trajectory. Clearbit's enrichment capabilities are being folded into HubSpot's native platform under the 'Breeze Intelligence' brand. For HubSpot customers, this means enrichment becomes a built-in feature that works without configuration, separate billing, or integration maintenance. For non-HubSpot users, the standalone Clearbit product still exists, but it receives less development attention, and the long-term roadmap clearly favors HubSpot integration.

The main consideration for teams evaluating Clearbit in 2026 is whether the HubSpot integration advantage justifies the choice. Clay's waterfall enrichment provides 30-50% higher contact coverage. Apollo bundles enrichment with prospecting, sequencing, and analytics at competitive pricing. FullEnrich cascades across 15+ email providers at $29/month. Clearbit's data quality is solid, but single-source enrichment can't compete with waterfall approaches on coverage. Clearbit's strongest play is the HubSpot-native experience, where enrichment runs automatically without any configuration or incremental cost.

Pros & Cons

Deepest HubSpot integration of any enrichment toolAs a HubSpot-owned product, Clearbit enriches CRM records natively within the HubSpot platform. Contact and company properties populate automatically on form submission. Workflow triggers fire on enrichment data. Lead scoring incorporates firmographic attributes without manual mapping. The integration depth is structurally impossible for third-party tools to replicate because Clearbit has access to HubSpot's internal APIs.
Strong, well-maintained company dataClearbit's firmographic database has been built over 10+ years and covers a broad range of company attributes. Industry classification, employee counts, revenue estimates, technology stacks, and funding data are reliably accurate for mid-market and enterprise companies. The data quality for company-level attributes competes with any single source, including ZoomInfo and Apollo.
Real-time enrichment on form submissionsWhen a prospect fills out a form with just their email, Clearbit enriches the record before it reaches your sales team. The rep sees a fully populated lead record within seconds: name, title, company size, industry, tech stack, funding stage. This enables shorter forms (3 fields instead of 8) that convert better while still giving sales the data they need to qualify.
Included at no extra cost for some HubSpot customersHubSpot has bundled Clearbit enrichment into certain Marketing Hub and Sales Hub tiers. Teams already paying for HubSpot Professional or Enterprise may get enrichment for free. Even for tiers that charge separately, the Breeze Intelligence add-on pricing is competitive with standalone enrichment tools. For budget-conscious HubSpot users, this makes the decision trivial.

Single-source enrichment limits contact coverageClearbit queries its own database. If Clearbit doesn't have a contact's email or phone number, you get nothing. Waterfall tools like Clay and FullEnrich try multiple providers in sequence and consistently deliver 30-50% higher contact coverage. For teams where every unreachable prospect represents lost pipeline, Clearbit's single-source model leaves money on the table.
Standalone product receiving less development focusHubSpot's acquisition has shifted Clearbit's development resources toward HubSpot integration. Non-HubSpot users report slower feature development, less responsive support, and fewer product updates for standalone use cases. Salesforce-first teams may find the integration experience stagnating over time as engineering resources flow to the HubSpot side.
Pricing transparency has declined since acquisitionClearbit's standalone pricing now requires a sales conversation. There's no public pricing page with clear tiers for non-HubSpot customers. Reported costs vary widely based on volume, features, and negotiation negotiating power. This opacity makes comparison shopping difficult and gives Clearbit's sales team pricing power that tools with transparent pricing don't have.
Contact-level data trails dedicated providersClearbit's company data is strong, but individual contact enrichment (verified email, phone, direct dial) is less comprehensive than dedicated providers. For finding verified personal emails and mobile numbers, tools like FullEnrich's waterfall, Lusha, or Apollo's database outperform Clearbit's single-source contact data. The gap is most noticeable for mid-market and SMB contacts.

Use Cases

HubSpot Marketing Team Shortening Forms and Increasing Conversions

A B2B marketing team running HubSpot reduces their demo request form from 8 fields to 3 (name, email, company). Clearbit enriches each submission in real time with job title, company size, industry, revenue range, and tech stack. The shorter form increases demo request conversions by 40% while the sales team receives richer lead data than the original long form captured. Lead scoring in HubSpot uses Clearbit's firmographic data to auto-qualify leads: companies with 200+ employees in B2B SaaS route to AEs, everyone else enters an SDR qualification sequence. The marketing team eliminates manual lead review entirely.

Sales Team Auto-Qualifying Every Inbound Lead Against ICP

A sales team uses Clearbit enrichment to auto-qualify every inbound lead against their ICP criteria. When a new contact enters HubSpot via form submission, chatbot, or meeting scheduler, Clearbit appends employee count, revenue range, industry, sub-industry, and tech stack within seconds. A HubSpot workflow checks these attributes against ICP thresholds: 200+ employees, B2B SaaS or fintech, $10M+ revenue. Matching leads get immediate AE assignment, a high-priority Slack notification, and a 15-minute SLA for first touch. Non-matching leads enter an automated nurture sequence. The automated qualification eliminates 3 hours of daily manual lead review across an 8-person team.

Product Marketing Personalizing Website by Visitor Company Size

A product marketing team uses Clearbit Reveal (the visitor identification component) combined with Clearbit enrichment to dynamically personalize the homepage. Enterprise visitors from companies with 1,000+ employees see a 'Talk to Sales' CTA, Fortune 500 customer logos, and an enterprise case study. Mid-market visitors see a free trial CTA and ROI calculator. Startup visitors see self-serve pricing and a comparison chart. The personalized experiences run automatically based on Clearbit's real-time identification and enrichment. After 60 days, demo requests from enterprise visitors increase 35% because they see social proof from companies their size.

Key Features

Company enrichment
Contact enrichment
Form shortening
Reveal (visitor ID)
HubSpot native integration
API access

Frequently Asked Questions

Is Clearbit free with HubSpot?

Clearbit enrichment is included in certain HubSpot Marketing Hub and Sales Hub Enterprise plans at no additional cost. For lower HubSpot tiers, Breeze Intelligence (which includes Clearbit enrichment) is available as a paid add-on starting around $30/month. Check your specific HubSpot subscription details or contact your HubSpot rep to confirm what's included in your plan.

How does Clearbit compare to Clay for enrichment?

Clearbit provides enrichment from its own single database. Clay provides waterfall enrichment across 75+ providers plus AI research capabilities. Clay consistently delivers 30-50% higher contact data coverage because it tries multiple sources. Clearbit's advantage is deeper HubSpot integration and simpler setup with zero configuration. Choose Clearbit if you're on HubSpot and want frictionless enrichment. Choose Clay if maximum data coverage and AI personalization are the priority.

What data does Clearbit enrich?

Contact enrichment includes name, title, seniority level, company association, and role classification. Company enrichment includes industry, sub-industry, employee count, revenue range, technology stack, funding history, location, social profiles, and 50+ additional firmographic attributes. The company data is more comprehensive and more accurate than the contact-level data. For contact email and phone enrichment specifically, waterfall tools outperform Clearbit.

Does Clearbit work well with Salesforce?

Clearbit has a Salesforce integration that enriches leads and accounts, but the experience is less polished than the native HubSpot integration. Post-acquisition engineering investment is focused on HubSpot. The Salesforce integration works and is maintained, but it may receive fewer updates going forward. Salesforce-first teams should evaluate whether Clay, Apollo, or ZoomInfo provide a more actively developed integration for their CRM.

Is Clearbit still a good choice in 2026?

For HubSpot users, absolutely. The native integration and included pricing make it the default enrichment choice. For non-HubSpot users, Clearbit faces stiff competition from Clay (better coverage and AI), Apollo (all-in-one platform at competitive pricing), and FullEnrich (cheaper waterfall enrichment). The standalone Clearbit product is solid but no longer the clear category leader it was before the acquisition.

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Reviewed by the B2B Sales Tools Editorial Team. Last verified 2026-04-12.

Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.