What is Doximity?
Doximity is a b2b contact & company data tool. LinkedIn for doctors. Over 80% of US physicians use it, but it's primarily a social network, not a data provider. Advertising products exist, but direct data access is limited.
Best for: Pharma marketers running awareness campaigns to physicians, not outbound sales teams
Best For
Pharma marketers running awareness campaigns to physicians, not outbound sales teams
Doximity Overview
Doximity is the professional network for US physicians, and its reach is genuinely dominant. The company reports that more than 85% of US doctors use the platform, with over 3 million registered healthcare professionals. Think LinkedIn, but built specifically for clinicians, with peer messaging, medical news, CME content, and telehealth tools. That engagement is real, and it's why pharma keeps spending here.
Here's the catch for anyone shopping for sales data: Doximity isn't a data provider. You can't log in and export a list of cardiologists with verified emails and direct dials. The business model is advertising. Pharma brands and health systems pay to put messages, content, and CME in front of physicians on the platform, priced on a CPM or campaign basis rather than a per-record fee. It's a marketing channel, not a prospecting tool.
Over 90% of Doximity's revenue comes from pharma advertising, and the company has crossed the point where a majority of US physicians actively engage with it. For a brand team running awareness, education, or peer-to-peer campaigns, that combination of reach and engagement is hard to find anywhere else. A drug launch that needs to reach oncologists at scale can do it here in a way no email database really matches.
But if your goal is outbound sales, building target lists, or enriching CRM records, Doximity won't help. There's no contact export, no facility decision-makers, no administrators or buyers, just physicians inside a walled garden you pay to advertise into. Treat it as a top-of-funnel awareness channel for clinician marketing, and pair it with an actual data provider when you need contacts you can act on.
Pros & Cons
Use Cases
Pharma Brand Launching to a Specialty Audience
An oncology brand team is launching a new therapy and needs to reach hematologist-oncologists across the US quickly. Email open rates to physicians are dismal and direct outreach is slow, so the team runs a Doximity campaign combining sponsored journal content, a CME module, and targeted messaging to the relevant specialty. Because most of those physicians actively use the platform for medical news, the content reaches them in a professional context. Awareness and engagement metrics for the launch outperform the brand's prior display and email efforts, and the team has a repeatable channel for the rest of the launch year. It does not, however, produce a single exportable contact for the sales team.
Health System Marketing for Physician Recruitment
A large health system needs to recruit specialists into hard-to-fill departments. Instead of relying only on recruiters and job boards, the marketing team uses Doximity to put opportunity messaging and employer-brand content in front of physicians in target specialties and geographies. The platform's clinician focus means the audience is qualified by default, unlike general professional networks. The recruitment campaign generates a meaningful lift in qualified physician inquiries over a quarter, supplementing the recruiting team's outbound work and shortening time-to-fill for several open roles.
Peer-to-Peer Education Campaign for an Established Drug
A pharma team wants to reinforce appropriate use of an established medication and counter off-label confusion among prescribers. They build a peer-to-peer education campaign on Doximity featuring KOL-authored content that physicians can read and share with colleagues. Because the audience trusts peer voices over branded ads, the educational content drives engagement and discussion within the specialty community. The campaign improves measured awareness of the correct usage guidance among targeted prescribers, something a cold-email blast or display buy could never accomplish with the same credibility.
Key Features
- Physician network
- Peer messaging
- CME content
- Targeted advertising
- Telehealth tools
- Physician surveys
Pricing
| Plan | Price |
|---|---|
| Advertising | Custom CPM-based |
Pricing as of 2026. Check Doximity's website for current pricing.
Pricing Analysis
Doximity does not publish rate cards, and there is no self-serve plan. Advertising is sold on a custom basis, typically CPM-driven for content and message placements, with campaign pricing that depends on the specialty, audience size, format, and flight length you want. Reaching a broad specialty at national scale costs meaningfully more than a narrow, geographically targeted campaign, and premium formats like sponsored CME carry their own rates.
Because this is a managed advertising relationship rather than a subscription, expect to work with Doximity's sales and account teams to scope a campaign and get a quote. Minimum spends apply, and the platform is built for brand and pharma budgets rather than small businesses. There's no per-record cost because you aren't buying records, you're buying impressions and engagement against a physician audience you can't otherwise assemble.
For planning purposes, treat Doximity as a media line item in a clinician-marketing budget, not a data subscription. The value calculation is the cost to reach and engage a hard-to-reach physician audience versus the cost and weak performance of alternatives like physician email or general display. If you need contact data to act on, that's a separate spend with a separate vendor entirely.
Frequently Asked Questions
Can I export physician contacts from Doximity?
No. Doximity does not let you download contacts, emails, or phone numbers. It's a closed professional network monetized through advertising, not a data provider. If you need exportable physician contacts for outbound sales or CRM enrichment, you'll need a dedicated data vendor like Definitive Healthcare, IQVIA, or Provyx instead.
How does Doximity make money?
Over 90% of revenue comes from pharma advertising. Brands and health systems pay to run content, messaging, and CME campaigns in front of the physician audience, priced on a CPM or campaign basis. Doximity also offers physician-facing tools like telehealth and a dialer that keep the audience engaged. There is no data-licensing or per-record product for sales teams.
What percentage of US doctors use Doximity?
Doximity reports that more than 85% of US physicians are on the platform, with over 3 million registered healthcare professionals overall, and it has crossed the point where a majority of US doctors actively engage with it. That penetration is the platform's core asset and the reason pharma keeps advertising there. Engagement, not just registration, is what makes the reach valuable.
Is Doximity good for B2B sales prospecting?
Not for traditional prospecting. There's no list building, no contact export, and no account-level data or intent signals. It's an awareness and engagement channel for clinician marketing, best used by pharma brand teams and health systems running campaigns. Outbound sales teams should pair any Doximity marketing with a real data provider that supplies contacts they can act on.
Who should use Doximity?
Pharma marketers, health-system marketing teams, and physician recruiters get the most value. If your goal is reaching physicians at scale with content, education, or awareness messaging, the audience and engagement are unmatched. If your buyers are hospital administrators, IT, or procurement, or if you need data to export, Doximity isn't the right tool for that job.
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Reviewed by Rome Thorndike. Last verified 2026-06-03.
Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.