Groove (Clari) Review 2026

Sales Engagement Platforms

Last updated: 2026-04-12

Visit Groove (Clari) → See All Sales Engagement Tools

The Bottom Line

Groove is the right choice for Salesforce-centric organizations where staying inside Salesforce is a hard requirement and automatic activity capture is a priority. The embedded Salesforce experience eliminates context-switching. The activity capture solves CRM adoption problems at the infrastructure level. For these specific needs, Groove is uniquely positioned.

The concerns are real. Feature development has slowed relative to Outreach and Salesloft. The Clari acquisition introduces strategic uncertainty. Teams that need the most advanced engagement capabilities will find Groove falling behind competitors that are investing heavily in AI, advanced analytics, and multi-channel orchestration.

Buy Groove if you're a Salesforce shop that values CRM integration and activity capture above all else. Especially consider it if you're already a Clari customer. Buy Outreach or Salesloft if you need the most capable engagement features and can tolerate working in a separate application that syncs with Salesforce.

What is Groove (Clari)?

Groove (Clari) is a sales engagement platforms tool. Acquired by Clari. Salesforce-native engagement platform that lives inside your CRM. Good for teams who hate context-switching between apps.

Best for: Salesforce-centric teams who want engagement inside their CRM

Best For

Salesforce-centric teams who want engagement inside their CRM

Groove (Clari) Overview

Groove is the Salesforce-native sales engagement platform. Instead of running as a separate application that syncs with Salesforce, Groove embeds directly inside Salesforce's interface. Reps build sequences, send emails, and make calls without leaving their CRM. For Salesforce-centric organizations that hate context-switching between apps, Groove eliminates that friction.

Clari acquired Groove in 2023, combining Groove's engagement capabilities with Clari's revenue intelligence platform. The strategic logic is sound: engagement data feeding directly into revenue forecasting and pipeline analytics. The execution is still developing. The integration between Groove and Clari's core platform keeps deepen with each release.

Groove's feature set covers the engagement basics: email sequences, templates, call logging, meeting scheduling, and activity capture. The activity capture is particularly strong. Groove automatically logs every email, call, and meeting to Salesforce records without reps doing anything. For organizations struggling with CRM adoption, this automatic logging is transformative.

The uncertainty is Groove's future. Clari is investing in the combined platform, but the standalone Groove product's roadmap is less clear than Outreach's or Salesloft's as independent companies. Teams evaluating Groove should assess both the current product capabilities and their confidence in Clari's long-term commitment to the engagement features.

Pros & Cons

Lives inside Salesforce (zero context-switching)Reps never leave Salesforce. Sequences, email templates, and calling are all accessible from the Salesforce sidebar. This eliminates the tab-switching and data-entry duplication that plagues Outreach and Salesloft implementations. For Salesforce-native organizations, the UX is measurably better.
Best automatic activity captureGroove logs every email, call, and meeting to Salesforce records automatically. No manual logging. No missed activities. For sales managers who struggle with reps not logging CRM activities, Groove solves the problem at the infrastructure level. Activity data is always complete.
Low friction adoption for Salesforce teamsIf reps already work in Salesforce, Groove requires minimal behavior change. There's no new app to learn, no new login, no new workflow. Adoption rates are higher than standalone tools because reps don't have to change where they work.
Combines with Clari for revenue intelligenceThe Clari acquisition means Groove engagement data feeds directly into revenue forecasting, pipeline analytics, and deal inspection. Organizations using both get a unified view from engagement to revenue without stitching data together.

Less feature-rich than Outreach or SalesloftGroove's sequencing, analytics, and reporting are adequate but not as deep as Outreach or Salesloft. Advanced branching, sophisticated A/B testing, and granular rep coaching tools are limited. Teams needing enterprise-grade engagement features will find gaps.
Future uncertain under Clari ownershipClari is investing in the combined platform, but standalone Groove feature development has slowed compared to the pre-acquisition pace. Teams should evaluate the current product, not the roadmap promises. The engagement market is moving fast, and Groove risks falling behind.
Limited outside SalesforceGroove's value proposition is entirely dependent on Salesforce. Teams on HubSpot, Pipedrive, or other CRMs can't use Groove. If your organization is considering a CRM migration, Groove may not survive the transition.
Pricing isn't transparentGroove uses custom pricing through Clari's sales process. Getting a quote requires engagement with Clari's sales team. This makes comparison shopping and budgeting more difficult. Market reports suggest pricing is competitive with Salesloft.

Use Cases

Salesforce-Centric Enterprise Sales Team

A 50-person sales team at a Fortune 500 company uses Groove because their leadership mandates Salesforce as the system of record. Reps run engagement sequences from the Salesforce sidebar. Every email, call, and meeting is automatically logged. Activity data is 100% complete without manual entry, giving sales managers accurate pipeline visibility.

Organization Struggling with CRM Adoption

A sales team with 40% CRM activity logging compliance deploys Groove. Within 30 days, compliance hits 95%+ because Groove logs activities automatically. The sales manager can finally trust Salesforce reports. Pipeline forecasting accuracy improves because the underlying activity data is complete for the first time.

Clari Customer Adding Engagement

A company already using Clari for revenue intelligence adds Groove for sales engagement. The combined platform gives them engagement execution (sequences, email, calling) feeding directly into Clari's revenue analytics (pipeline forecasting, deal inspection, risk identification). The unified data eliminates the integration work of connecting separate engagement and analytics platforms.

Key Features

Salesforce-native UI
Email engagement
Activity capture
Dialer
Analytics
Workflow automation

Frequently Asked Questions

Is Groove still available as a standalone product?

Groove is now part of the Clari platform. It's available as a standalone engagement product but is increasingly sold alongside Clari's revenue intelligence features. The standalone engagement product keeps work for Salesforce-based teams. Contact Clari for current availability.

How does Groove compare to Outreach for Salesforce teams?

Groove lives inside Salesforce (zero context-switching). Outreach is a separate application that syncs with Salesforce. Groove is better for teams that want to stay in Salesforce. Outreach is better for teams that need deeper engagement features and don't mind working in a separate app. Outreach is more powerful. Groove is more integrated.

Does Groove capture activities automatically?

Yes. Groove's automatic activity capture logs every email, call, and meeting to the appropriate Salesforce record without manual entry. This is the most reliable activity capture available and is often cited as the primary reason teams choose Groove.

Should I worry about Groove's future under Clari?

It's a fair concern. Clari is investing in the combined platform, but the pace of standalone engagement feature development has slowed. Evaluate Groove based on its current capabilities, not future promises. If the current product meets your needs, the Clari integration adds value. If you need advanced engagement features, Outreach or Salesloft are safer bets.

Does Groove work with HubSpot?

No. Groove is designed exclusively for Salesforce. If you're on HubSpot, evaluate HubSpot Sales Hub, Outreach, Salesloft, or Apollo for sales engagement.

Similar Tools

Reviewed by the B2B Sales Tools Editorial Team. Last verified 2026-04-12.

Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.