Our Verdict
Async video messaging for sales. Record quick screen + camera videos to replace meetings, follow up with prospects, or explain proposals. Acquired by Atlassian in 2023. The free tier is generous enough for most individual sellers.
What is Loom?
Loom is a sales enablement & content management tool. Async video messaging for sales. Record quick screen + camera videos to replace meetings, follow up with prospects, or explain proposals. Acquired by Atlassian in 2023. The free tier is generous enough for most individual sellers.
Best for: Sales reps who want to stand out with personalized video follow-ups
Best For
Sales reps who want to stand out with personalized video follow-ups
Pros & Cons
- Dead simple to record and share
- Viewer analytics (who watched, how long)
- Generous free tier
- Not a full sales platform
- Video fatigue is real for some prospects
- Limited editing capabilities
Key Features
- Screen + camera recording
- Viewer analytics
- CTAs and comments
- Custom branding
- Transcription
- Integrations
Pricing
| Plan | Price |
|---|---|
| Free | $0 (25 videos) |
| Business | $12.50/mo |
| Enterprise | Custom |
Pricing as of 2026. Check Loom's website for current pricing.
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Reviewed by the B2B Sales Tools Editorial Team. Last verified 2026-04-12.
Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.