What is Lusha?
Lusha is a b2b contact & company data tool. Lightweight prospecting tool with solid direct dial data. Good for individual reps, but lacks the depth of full-platform solutions.
Best for: Individual reps and small teams needing quick contact lookups
Best For
Individual reps and small teams needing quick contact lookups
Lusha Overview
Lusha built its reputation as the fastest way to grab a phone number or email from LinkedIn. The Chrome extension lets reps pull contact data in two clicks without leaving a prospect's profile. It's simple, it's fast, and for individual contributors who just need numbers, it works.
The company has grown well past that initial use case. Lusha now offers a prospecting platform with company search, list building, bulk enrichment, and CRM integrations. Their database covers 100M+ business profiles with a focus on direct dials and verified emails. They went through a significant rebrand in 2023, positioning themselves as a go-to-market intelligence platform rather than just a Chrome extension.
Pricing keeps Lusha accessible. The free plan gives you 5 credits per month. Pro starts at $29/user/month with 480 credits annually. Premium runs $51/user/month with 960 credits. For individual reps and small teams doing targeted outreach, the per-contact cost is reasonable. Where it breaks down is scale. A 20-person SDR team burning through credits on high-volume prospecting will find Apollo's unlimited model far more economical.
Data accuracy is Lusha's strongest card. Their community-contributed data model, where users share business card data in exchange for credits, creates a feedback loop that keeps contact info fresher than purely scraped databases. Direct dial accuracy sits around 75-80%, competitive with ZoomInfo and well above Apollo. Email accuracy runs 90-93%.
Pros & Cons
Use Cases
Individual AE Researching Target Accounts
An account executive at a mid-market SaaS company uses Lusha's Chrome extension to pull direct dials for 10-15 key contacts per day while reviewing LinkedIn profiles. They paste the numbers directly into their CRM and call immediately. The workflow takes 30 seconds per contact compared to 5-10 minutes of manual research. At 5-15 contacts per day, the Pro plan's 480 annual credits last the full year.
Small Recruiting Team Sourcing Candidates
A 3-person recruiting team uses Lusha to find personal email addresses and phone numbers for passive candidates on LinkedIn. Each recruiter reveals 8-10 contacts daily. The team upgraded to Premium for the extra credits and uses Lusha's bulk enrichment to process shortlists of 50+ candidates exported from LinkedIn Recruiter.
Sales Manager Building a Target Account List
A sales manager uses Lusha's prospecting platform to build an initial target account list for a new territory. They filter by industry, company size, and location, then export 200 contacts with emails and direct dials directly into HubSpot. The CRM integration maps fields automatically, saving 3-4 hours of manual data entry.
Key Features
- Contact lookup
- Chrome extension
- Bulk enrichment
- CRM integrations
- Team management
- API access
Pricing
| Plan | Price |
|---|---|
| Free | $0 (5 credits/mo) |
| Pro | $29/mo |
| Premium | $51/mo |
| Scale | Custom |
Pricing as of 2026. Check Lusha's website for current pricing.
Pricing Analysis
Lusha's pricing is credit-based and transparent. The free plan includes 5 credits per month. Pro costs $29/user/month (billed annually) and includes 480 credits per year. Premium runs $51/user/month with 960 annual credits. Scale pricing is custom and includes unlimited credits for larger teams.
Each contact reveal costs 1 credit for email and 1 credit for a phone number. Bulk enrichment and API access are available on Premium and Scale plans. The credit model works well for low-volume, targeted outreach but becomes expensive for high-volume prospecting.
One credit consideration that's easy to miss: revealing both email and phone for a single contact costs 2 credits, not 1. Teams doing heavy phone prospecting should track credit consumption closely. If you're regularly running out before renewal, you're better off evaluating Apollo or ZoomInfo's unlimited/bulk pricing.
Frequently Asked Questions
How accurate is Lusha's data?
Lusha's email accuracy runs 90-93%, competitive with Apollo and slightly below ZoomInfo. Direct dial phone numbers connect about 75-80% of the time, which is among the best in the market. The accuracy advantage comes from their community-sourced data model, where users contribute business card data to keep contact info current.
Is Lusha free?
Lusha offers a free plan with 5 credits per month. That's enough to test the data quality on a handful of real prospects but won't sustain any kind of regular prospecting cadence. Paid plans start at $29/user/month (Pro) with 480 annual credits.
How does Lusha compare to Apollo?
Lusha is better for individual reps doing low-volume, targeted lookups where phone accuracy matters. Apollo is better for teams doing high-volume outbound because it bundles unlimited email credits, sequencing, and a dialer at $49/month. If you're prospecting more than 20 contacts per day, Apollo's economics are significantly better.
Does Lusha work with Salesforce?
Yes. Lusha integrates with Salesforce, HubSpot, Outreach, and other major CRMs. The integration supports automatic contact creation, field mapping, and duplicate detection. The Salesforce integration is available on Pro plans and above.
Is Lusha GDPR compliant?
Lusha is GDPR compliant and ISO 27701 certified. They maintain opt-out lists and process data deletion requests. Their community-sourced model does raise occasional privacy questions, but the company has invested heavily in compliance infrastructure since 2021.
Comparisons
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Reviewed by the B2B Sales Tools Editorial Team. Last verified 2026-04-12.
Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.