What is Qwilr?
Qwilr is a proposal & document management tool. Web-based proposals that look like landing pages. Unique approach. Proposals are interactive web pages, not PDFs. Great for modern, design-forward teams.
Best for: Teams wanting interactive, web-based proposals that stand out
Best For
Teams wanting interactive, web-based proposals that stand out
Qwilr Overview
Qwilr rethinks what a proposal should look like. Instead of sending PDFs or static documents, Qwilr creates web-based proposals that look and feel like modern landing pages. Buyers receive a link, not a file. The proposal loads as an interactive webpage with scrolling sections, embedded video, dynamic pricing tables, and accept-and-pay functionality. The format is fundamentally different from traditional proposal tools, and the difference makes an impression that buyers remember.
The interactive pricing feature is Qwilr's standout. Buyers can toggle optional items on and off, adjust quantities, and see the total update in real-time. This turns the proposal from a static quote into a self-service configuration experience. Sellers report that interactive pricing reduces back-and-forth negotiation because buyers can see exactly how adding or removing line items affects the price. The pricing table also accepts e-signatures and payments, closing the loop from proposal to contract in one experience.
Qwilr proposals are responsive by design. They look good on desktop, tablet, and mobile without any extra configuration. In a world where buyers review proposals on their phones between meetings, this matters more than most sellers realize. Traditional PDF proposals are nearly unusable on mobile. Qwilr's web-based format adapts automatically, and the reading experience stays clean across every device.
At $35/user/month, Qwilr costs more than PandaDoc's Essentials ($19) or Proposify's Team ($19) but less than PandaDoc's Business ($49). The premium buys the interactive format, which is a differentiator worth paying for if your sales process benefits from buyer self-service on pricing. Teams sending simple, short proposals may find the format unnecessary. Teams selling complex products with configurable pricing will find it transforms the proposal from a document into a buying experience.
Pros & Cons
Use Cases
SaaS Company with Configurable Product Pricing
A SaaS company with three product tiers and eight add-on modules uses Qwilr to send proposals where buyers can build their own package. The interactive pricing table shows base platform cost plus optional modules with clear per-unit pricing. Buyers toggle modules on and off, seeing the total update instantly. The experience lets buyers self-serve on package configuration without scheduling another call. 34% of closed deals include at least one add-on that was toggled on by the buyer in the proposal, representing upsell revenue the sales team didn't explicitly pitch. The self-service approach also reduces the perception of pushy upselling.
Professional Services Firm Sending Proposals on the Go
Partners at a consulting firm review and send proposals from their phones between client meetings. Qwilr's web-based format lets them customize and send proposals from any device with a browser. Clients open proposals on their phones or laptops and the experience is equally polished. The firm's previous PDF-based process required desktop access for editing and looked broken on mobile screens. Time from verbal agreement to sent proposal decreased from 2 days to 4 hours because partners don't need to wait until they're back at their desk.
Marketing Agency Using Proposals as a Brand Showcase
A brand strategy agency uses Qwilr proposals as a demonstration of their design capabilities. Each proposal features full-width imagery, embedded case study videos, scrolling animations, and interactive pricing with service packages. The proposal itself becomes a portfolio piece that shows the client what the agency can deliver. Prospects frequently comment that the proposal experience influenced their vendor decision. The agency's close rate on Qwilr proposals is 47%, compared to 29% on the PDF proposals they used previously.
Key Features
- Web-based proposals
- Interactive pricing
- E-signatures
- Templates
- Analytics
- CRM integrations
Pricing
| Plan | Price |
|---|---|
| Business | $35/user/mo |
| Enterprise | Custom |
Pricing as of 2026. Check Qwilr's website for current pricing.
Pricing Analysis
Qwilr offers two plans. The Business plan at $35/user/month includes the web-based proposal builder, interactive pricing, e-signatures, Stripe payment integration, analytics, and CRM integrations (HubSpot and Salesforce). The Enterprise plan adds custom branding, advanced permissions, API access, and priority support at custom pricing.
Annual billing is standard with approximately 20% savings over monthly billing. Free trials let teams test the full Business plan before committing.
The price comparison requires context. Qwilr at $35/user/month includes e-signatures and payments, which PandaDoc only includes at $49/user/month (Business plan). Proposify at $19/user/month doesn't include either. So Qwilr's $35 tier competes most directly with PandaDoc's $49 tier, making Qwilr the cheaper option for teams that need proposals plus signing plus payments.
Frequently Asked Questions
Can Qwilr proposals be downloaded as PDFs?
Yes. Qwilr proposals can be exported to PDF for buyers who need downloadable documents. The PDF export captures the content and layout but loses the interactive elements (dynamic pricing, embedded video, scrolling effects). Teams selling to procurement departments that require PDF submissions can use Qwilr for the primary proposal and export when needed.
How does Qwilr's interactive pricing work?
Sellers build pricing tables with required items, optional items (with checkboxes), and quantity-adjustable items. Buyers interact with the table directly, toggling options and adjusting quantities. The total updates in real-time. When the buyer is satisfied with the configuration, they accept and sign within the same page. The interactivity reduces pricing negotiation emails and shortens decision timelines.
Does Qwilr integrate with HubSpot?
Yes. Qwilr integrates with both HubSpot and Salesforce. The HubSpot integration creates proposals from deal records, populates fields with CRM data, and syncs proposal status (viewed, accepted, paid) back to HubSpot. Activity tracking shows proposal engagement alongside other deal activities in the timeline.
Is Qwilr better than PandaDoc?
Qwilr is better for teams that want interactive, web-based proposals with dynamic pricing. PandaDoc is better for teams that need a broader document platform covering proposals, contracts, NDAs, and other document types. Qwilr excels at the proposal experience. PandaDoc excels at document workflow breadth. Choose based on your primary use case.
Can I use Qwilr for contracts and SOWs?
Qwilr can create contracts and SOWs in its web-based format, but the platform is optimized for proposals with interactive pricing. Teams needing high-volume contract management, complex signing workflows, or deep template libraries for document types beyond proposals are better served by PandaDoc or dedicated contract management tools.
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Reviewed by the B2B Sales Tools Editorial Team. Last verified 2026-04-12.
Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.