RB2B Review 2026

Website Visitor Identification

Last updated: 2026-04-12

The Bottom Line

RB2B is the best tool in this category for one specific job: telling you exactly who visited your website. Person-level identification with LinkedIn profiles, delivered in real-time to Slack, at $99/month or free for low-volume use. The value proposition is clean and easy to measure. If you're a B2B company with US-based traffic and a sales team that can act on intent signals quickly, RB2B should be one of the first tools you install.

The limitations are real but predictable. US-only identification, variable match rates, no built-in automation beyond alerts. RB2B tells you who visited but doesn't help you reach them. Teams wanting an end-to-end visitor-to-meeting workflow need to pair RB2B with outreach tools or consider a more comprehensive platform like Warmly. The privacy angle is also worth thinking about since person-level tracking is more invasive than company-level identification, and your outreach messaging needs to reflect that.

Buy RB2B if you have a sales team that will act on visitor intelligence daily and your traffic is predominantly US-based. The free plan makes testing effortless. Skip RB2B if your traffic is mostly international, if you need automated outreach built into the identification tool, or if you're already running 6sense or a similar platform that includes visitor identification as part of a larger ABM stack.

What is RB2B?

RB2B is a website visitor identification tool. Person-level website visitor identification. Identifies actual people, not just companies. The LinkedIn profile matching is a standout feature.

Best for: B2B teams wanting person-level visitor ID (not just company)

Best For

B2B teams wanting person-level visitor ID (not just company)

RB2B Overview

RB2B does something most visitor identification tools don't: it identifies individual people, not just companies. When someone visits your website, RB2B matches that visit to a specific person's LinkedIn profile. You get a name, a title, a company, and a LinkedIn URL. Most competitor tools stop at the company level and leave your sales team guessing which of the 500 employees at that company was on your pricing page. RB2B skips that guessing entirely.

The identification method works through a combination of IP resolution and cross-referencing against a proprietary database of consumer and business profiles. Match rates vary by traffic source and visitor demographics, but RB2B typically identifies 15-30% of US-based website visitors at the person level. That's a fraction of total traffic, but every identified visitor is a warm lead with demonstrated buying intent. They were on your site for a reason.

Setup takes about 10 minutes. You install a JavaScript snippet on your site, connect your Slack workspace, and RB2B starts pushing real-time visitor alerts with LinkedIn profiles directly into a Slack channel. The immediacy matters. Your rep sees that a VP of Sales at a target account just spent 4 minutes on your pricing page, and they can fire off a LinkedIn message within minutes. That speed from anonymous visit to personalized outreach is the core value prop.

The free plan identifies up to 200 visitors per month with basic LinkedIn profile data, which is generous enough to prove the concept before committing. The Pro plan at $99/month unlocks unlimited identifications, advanced filtering, and CRM integrations. For B2B companies with decent website traffic (1,000+ monthly visitors), the ROI math is straightforward: if person-level identification helps you close even one additional deal per quarter, the tool pays for itself many times over.

Pros & Cons

Person-level identification, not just companyWhile Leadfeeder and Clearbit tell you 'someone from Acme Corp visited,' RB2B tells you 'Sarah Chen, VP of Marketing at Acme Corp, visited your pricing page.' This eliminates the research step between identification and outreach. Your reps contact the exact person who showed intent, which dramatically improves conversion rates on outbound follow-up.
Real-time Slack alerts with LinkedIn profilesVisitor identifications arrive in Slack within seconds, complete with the person's LinkedIn profile URL, job title, company, and pages visited. Sales teams can respond in minutes instead of hours. The Slack-first delivery model fits how modern sales teams already work, and it avoids the need to log into yet another dashboard.
Generous free tier for validationThe free plan includes 200 person-level identifications per month with no credit card required. That's enough for most small B2B sites to test the tool for 2-4 weeks and see real data before committing to a paid plan. You'll know within the first week whether the match rate and lead quality justify upgrading.
Dead-simple setupInstall a JavaScript snippet, connect Slack, done. There's no complex configuration, no CRM mapping required upfront, no sales call needed to get started. The entire setup process takes under 15 minutes. This is a sharp contrast to tools like 6sense and Warmly that require onboarding calls and multi-week implementations.

US-focused identification onlyRB2B's person-level matching works primarily for US-based visitors. If your website traffic skews international (European, APAC), expect significantly lower match rates. Companies selling globally should pair RB2B with a tool like Leadfeeder that has stronger coverage outside the US. This is a fundamental data limitation, not a product shortcoming.
Match rates depend on your traffic profileThe 15-30% person-level identification rate is an average. Traffic from LinkedIn ads or email campaigns tends to match at higher rates because those visitors are already in professional databases. Organic search traffic matches lower. If most of your visitors come from organic or direct traffic, your actual match rate may fall below 15%.
Limited workflow automationRB2B identifies visitors and delivers alerts, but it doesn't automate the next steps. There's no built-in email sequencing, no automatic CRM record creation on the free plan, no scoring model. You get the data, and your team has to act on it manually or build automation through integrations. Warmly and 6sense offer more end-to-end workflow automation out of the box.
Privacy concerns with person-level trackingIdentifying individual website visitors by name raises legitimate privacy questions. RB2B operates within legal boundaries by using publicly available data, but some prospects may feel uncomfortable learning that a sales rep knows they visited specific pages. Sales teams should be thoughtful about how they reference this data in outreach to avoid coming across as invasive.

Use Cases

SDR Team Following Up on High-Intent Page Visits

A B2B SaaS company with 5,000 monthly website visitors installs RB2B and identifies 800-1,200 visitors per month at the person level. The SDR team sets up Slack alerts filtered to visitors who view the pricing page, case studies, or integration docs. Each week, 50-80 high-intent visitors are identified by name and title. SDRs send personalized LinkedIn messages referencing the specific content the prospect viewed. Connection acceptance rates run 45% (vs 20% for cold outreach), and 15% of those connections convert to booked meetings within 30 days. The $99/month investment generates 6-8 qualified meetings per month.

Founder Doing Outbound Solo at an Early-Stage Startup

A founder at a pre-seed startup can't afford a sales team but has 800 monthly visitors from content marketing and Product Hunt traffic. The free RB2B plan identifies 150-200 of those visitors by name each month. The founder reviews the Slack feed each morning, picks the 3-5 most relevant visitors (right title, right company size), and sends a brief personal email or LinkedIn message. This takes 20 minutes per day. Within 60 days, the founder books 4-6 demo calls per month from website visitors who would have otherwise been anonymous. Zero incremental cost.

Marketing Team Measuring Campaign-to-Visit Attribution

A demand gen team runs LinkedIn ads driving traffic to a campaign landing page. They install RB2B on the landing page to identify which specific people from their target account list visit after seeing ads. Over a 30-day campaign, they identify 340 named visitors from target accounts. By cross-referencing with their ABM list, they discover that 28% of identified visitors are from active target accounts, compared to 12% of overall traffic. This data proves the LinkedIn campaign is reaching the right people and justifies a budget increase for the next quarter.

Key Features

Person-level visitor ID
LinkedIn profile matching
Slack notifications
CRM integrations
Real-time alerts
Website analytics

Pricing

Plan	Price
Free	$0 (25 leads/mo)
Pro	$99/mo
Enterprise	Custom

Pricing as of 2026. Check RB2B's website for current pricing.

Pricing Analysis

RB2B's free plan includes 200 person-level identifications per month. You get the visitor's name, title, company, LinkedIn profile URL, and the pages they visited. Slack integration is included. There's no time limit on the free plan, making it a permanent option for low-traffic sites.

The Pro plan at $99/month removes the identification cap and adds advanced features: CRM integrations (HubSpot, Salesforce), filtering by job title and company size, team management, and priority support. For teams processing more than 200 identified visitors per month, the Pro plan is the clear upgrade.

RB2B doesn't publish enterprise pricing, but larger organizations with custom integration needs or high-volume requirements can contact sales for tailored plans. Compared to alternatives like Warmly ($700/month) or 6sense (five-figure annual contracts), RB2B's pricing is accessible for startups and SMBs testing visitor identification for the first time.

Frequently Asked Questions

How does RB2B identify individual visitors?

RB2B uses a combination of IP resolution, cookie matching, and cross-referencing against proprietary databases of business professionals. When someone visits your site, RB2B attempts to match their browser fingerprint and IP address against known profiles. The system returns a LinkedIn profile, name, title, and company when a match is found. Match rates typically fall between 15-30% of US-based visitors, depending on your traffic sources and visitor demographics.

Is RB2B compliant with privacy regulations?

RB2B uses publicly available data sources and operates within US data privacy frameworks. The tool identifies visitors using information that's already in public or commercial databases. However, GDPR and similar European regulations have stricter requirements, which is one reason RB2B's identification works best for US visitors. Companies with significant European traffic should consult their legal team and consider GDPR-compliant alternatives like Leadfeeder.

What's the difference between RB2B and Clearbit Reveal?

Clearbit Reveal identifies companies visiting your site. RB2B identifies specific people. Clearbit tells you 'someone from Salesforce visited your blog.' RB2B tells you 'Mike Johnson, Senior AE at Salesforce, visited your pricing page.' The person-level data eliminates the research step between identification and outreach. Clearbit offers broader data enrichment capabilities, but for pure visitor identification specificity, RB2B provides more actionable intelligence.

How quickly do visitor alerts arrive?

Slack notifications arrive within seconds of a visitor being identified. The real-time delivery is one of RB2B's strongest features. Your sales team can respond to high-intent visits (pricing page, demo request page) within minutes instead of discovering them in a daily report the next morning. Speed matters because buying intent decays quickly, and same-day outreach converts at significantly higher rates than next-day follow-up.

Does RB2B work with non-US traffic?

RB2B's person-level identification is primarily effective for US-based visitors. International visitors may be identified at the company level but rarely at the person level. If your website traffic is predominantly from outside the US, RB2B's match rates will be low. Consider Leadfeeder for European coverage or Warmly for a broader geographic footprint.

Comparisons

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Reviewed by the B2B Sales Tools Editorial Team. Last verified 2026-04-12.

Pricing, features, and ratings are based on vendor documentation, public filings, product demos, and feedback from sales teams using these tools in production. We update reviews when vendors ship major releases or change pricing.